New Jamaican Tourist Board TV Ad Unveiled
Here’s the new TV ad from JTB featuring a modern remix of a Jamaican classic, ‘One Love’.
‘One Love’ by Bob Marley has been the “theme song” of Jamaica’s tourism product for many years but this new ad gives the song a modern feel.
I like the idea of leveraging Jamaica’s iconic reggae sound and DJ culture but think the ad could have a stronger emotional appeal/punch.
What do you think?