Here’s the new TV ad from JTB featuring a modern remix of a Jamaican classic, ‘One Love’.

‘One Love’  by Bob Marley has been the “theme song” of Jamaica’s tourism product for many years but this new ad gives the song a modern feel.

I like the idea of leveraging Jamaica’s iconic reggae sound and DJ culture but think the ad could have a stronger emotional appeal/punch.

What do you think?