Here’s a Jamaican response to the VW ad courtesy of Sandals. I think it’s a good attempt at a comeback… What do you all think?

The New Caribbean Cinema (NCC) collective are gearing up for the west coast premiere of their debut feature film project “RING DI ALARM”, an anthology film made up of seven short stories , all shot in Jamaica. The collective made waves in late 2012 with the world premiere of Ring