The View From The Soapbox

2013 Get Happy Volkswagen Game Day Commercial – Promoting a Positive Image of Jamaica?

Here’s a new ad from Volkswagen using a Jamaican accented guy to bring positivity and good vibes to those around him.

Though there are the haters I personally love the ad.

We (those good folks at JTB) couldn’t pay for such great promotion. For me, the ad portrays Jamaicans as a positive and good vibes people. Of course, we know Jamaica is a complex and sophisticated place but as far as promotion of Jamaica is concerned I think the ad works.

I’m guessing this ad might just encourage more people to come and visit us .

What do you all think?

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7 Comments

  1. Karin
    January 31, 2013 at 12:57 pm — Reply

    Thanks for commenting Jeffery! Couldn’t agree more. See our https://www.facebook.com/YardEdge for a video of a white person speaking ‘Jamaican’!

  2. Jeffrey Edwards
    January 30, 2013 at 8:26 pm — Reply

    I love the commercial. I am of Jamaican decent and I think the commercial is wonderful and does not have a negative depiction of the Jamaican people. If you go to Jamaica you see all walks of life speaking patois. It’s rather presumptuous to think that only the blacks speak the way in Jamaica. Additionally the island of Jamaica doesn’t have an issue with the commercial. Sometimes people should stop looking for things to complain about. The thing that seems to bother people is that a white person is speaking patois. But in Jamaica you see all types speaking patois. So it’s not unusually to see non-blacks speaking that way. Overall people just new to get over it. It’s a funny commercial.

  3. January 28, 2013 at 7:22 pm — Reply

    I love it!!!!

  4. January 28, 2013 at 3:58 pm — Reply

    Jimmy Cliff ad cool too…but I really like the JA accent dude – hilarious!

  5. January 28, 2013 at 3:55 pm — Reply

    Thx. for sharing urchin! very cool!

  6. Mexicolour
    January 28, 2013 at 3:37 pm — Reply

    ratings!

  7. urchin
    January 28, 2013 at 3:27 pm — Reply

    i love it…theres one with Jimmy Cliff too…see it here
    http://youtu.be/NfCm9P8naDQ

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